O L U W A T O B I
G B I L ELOS ANGELES, CA
images shot by @jassieuo
Hey! I'm Tobi.
Yes, with an "i".
Who is Tobi Gbile, and what is she passionate about?
She's a music loving, loud laughing, fashion fanatic, textbook definition of a fangirl at heart who has a passion for telling stories in a wide array of mediums.
Her main goal in doing so?
Inspiring the youth through pop culture.
Whether it's through TEDx, Girl With Purple Gucci's, The Weekly Baecay, The Stunnerz, managing her artist TGBEAM, or her 9-5 work (her latest role, being the Global Senior Campaign Manager for Fashion and Pop Culture Campaigns at The Walt Disney Company), her mission is at the core of everything she touches.
She jokes that outside of her Nigerian parents, she was raised by pop culture. Not due solely to the trends that inspired her brand, but due to the impact the iconic individuals she has looked up to at every stage of her life have inspired and empowered her to also make her mark on the world, as a black woman, through the entertainment we absorb.
A lot of people ask Tobi what is next for her. Her answer is always simple: wherever God leads her that will allow her to continue to tell her story, and those of others, in a way that inspires and impacts everywhere her words land.
Will you join her?
TEDx TALK
TEDxSANDIEGO
MARCH 27TH, 2022Does strength need a rebrand?
THE MARKETING MARRIAGE PODCAST
But Who is Checking On Us?
BOOKING INQUIRIES
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Gallery
Photos & videos from our travels.
adidas x IVY PARK
THE STUNNERZ
Get my teenage fiction novel in your hands HERE and NOW!
AllBooksWhere Have I been?
Here's a glimpse at my past experiences.
The Walt Disney Company - Senior Campaign Manager, Fashion & Pop Culture
- Lead the global work streams of several fashion and pop culture campaigns, as well as Consumer Products, Games and Publishing major capstone for Disney's 100 year anniversary at The Walt Disney Company: Create 100.
- Manage workstream of 20+ marketing and x-functional team members based in NAM, EMEA, APAC, and LATAM for Disney's 100 Year anniversary project
- Oversee multi-million dollar project budget for Disney's 100 year anniversary
- Work with x-functional team to develop influencer, event, and paid media strategies
- Campaign lead for Create 100, Disney x Givenchy Wonder Gallery, 101 Dalmatians, and Oswald campaigns, Disney 100 x Charlotte Tilbury mixed media campaign film, as well as lead the workstream for fashion shoots featuring high-profile talent, out-of-home, social/digital, and event extensions
- Lead double digit global contract negotiations and relationships between talent across creative direction, film, TV, fashion, and music
adidas Originals (Global) - Global Brand Marketing
- Rotate within numerous functions within the brand marketing division of the adidas Originals global business unit based in Herzogenaurach, Germany and Shanghai, China
adidas U.S. Originals - Brand Marketing Intern
- Ideated retail activation concepts for product releases to drive consumer engagement and sell-through. Established performance metrics to illustrate the success of these activations. Presented concepts to entire business unit (BU)
- Researched and identified 15+ influencers and artists for retail experience events in LA, Chicago, Miami, and Boston
- Coordinated 2+ consumer studies with external agency to ensure product launch success, disseminated findings to BU
- Led marketing focus group of female employees from 6 different BU’s. Presented findings to entire Originals BU
- Managed budget tracker and processed invoices through internal systems. Served as liaison between agencies and Originals brand team
Nickelodeon - Business Development Intern
- Used accounting knowledge to analyze financial statements and research new categories and prospects using various platforms and data analytics
- Created, managed, and presented lead locator documents weekly to the Chicago and New York VPS and Viacom Sales teams in order to keep the executives up to date on client and prospect activity
- Presented partnership prospects to business development/sales team and media/marketing agencies for various tentpole events like the Kids Choice Awards and Kids Choice Sports Awards.
WONGDOODY - Account Management Intern
- Developed campaign concepts and ideas for various sports sponsorships with the Dodgers, Clippers, and the LA Rams
- Managed the Wongtern website by writing articles, creating content, and interviewing agency executives on happenings both inside and outside of the agency
- Analyzed competition, researched, and created budget plans and ideas in order to assist account coordinators and account executives leading large teams
- Served as the liaison between the clients and other departments within the agency in order to orchestrate their projects
- Created decks and presentations to show clients and sponsors in order to help them reach their advertising goals
Crain's National - Business Editorial Writer
- Conducted 50+ interviews of executives in various industries for a series titled "If I Knew Then" (which was later pitched to a major news network); interviewees included Project Runway's Jake Wall, and Booster's Andrew Moss.
- Wrote articles across a variety of beats, interviewed business executives; collaborated with upper management
- Created high-value, SEO efficient headlines, and created social media lists using Radiant 6
- Set up meetings and overcome collaborative logistics internally and externally
- Created an editorial calendar to anticipate trends
Bustle - Entertainment Writer
- Wrote groundbreaking articles on various entertainment and pop culture events that caught the eyes of everyone from the cast of Mean Girl's to female advocate Amy Poehler
- Researched and wrote 8 articles each weekend on current entertainment events for publication on various platforms
- Collaborated with 6 entertainment editors weekly to pitch and select articles
- Utilized Google Trends to serve as first source of what was trending in the entertainment and pop culture universe
Sony Music Entertainment - Grassroots & Digital Marketing
- Conducted grassroots and digital marketing campaigns for various artists such as Joey Bada$$, Daya, Kelsea Ballerini, Catfish & the Bottlemen, and The Ting Tings
- Developed social media messaging targeted to artist/product demographic in order to promote up and coming artists
- Interviewed 200+ event attendees to solicit feedback
- Conducted consumer research using social media and live events
- Communicated with PR teams and artists
- Produced marketing reports weekly for the internal marketing agency at RED Distribution
wANT TO CONNECT?
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Copyright 2022